Privacy Policy

Effective date: March 17, 2026

Last updated: March 17, 2026

First Counsel ("we," "us," or "our") operates the website firstcounsel.law. This Privacy Policy explains how we collect, use, and protect your information when you visit our site.

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Information we collect

Information you provide directly. When you fill out a contact form, download a guide, or submit your email address through this site, we collect the information you provide. This may include your name, email address, phone number, and any details you share about your situation.

Information collected automatically. When you visit our site, certain information is collected automatically through cookies and similar technologies. This may include your IP address, browser type, device type, pages visited, time spent on pages, and referring URL. We use Google Analytics to collect and analyze this data.

Cookies. Our site uses cookies to improve your experience and to support analytics and advertising services. These include:

First-party cookies set by WordPress for site functionality. Google Analytics cookies for understanding how visitors use our site. Google Ads remarketing cookies for showing relevant ads to previous visitors. Meta (Facebook/Instagram) pixel cookies for retargeting purposes.

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

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How we use your information

We use the information we collect to:

Respond to your inquiries and evaluate potential legal matters. Deliver downloadable guides and resources you request. Send email communications if you have opted in to receive them. Analyze site traffic and improve our content and user experience. Show relevant advertising to previous site visitors through remarketing.

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

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Email communications

If you provide your email address to download a guide or resource, you may receive a series of follow-up emails related to the topic of your download. You can unsubscribe from these emails at any time using the unsubscribe link included in every message.

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Third-party services

We use the following third-party services that may collect data:

Google Analytics — for website traffic analysis.

Google Ads — for remarketing to previous site visitors.

Meta (Facebook/Instagram) — for remarketing to previous site visitors.

Kit (formerly ConvertKit) — for email delivery and automation.

These services may use cookies and similar technologies to collect information about your activity on our site and other sites.

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Data retention

Contact form submissions and email subscriber information are retained for as long as necessary to fulfill the purpose for which they were collected, or as required by law. You may request deletion of your personal information at any time by contacting us at info@firstcounsel.law.

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Your rights

You have the right to:

Request access to the personal information we hold about you. Request correction or deletion of your personal information. Opt out of email communications at any time. Opt out of remarketing through Google's and Meta's ad settings.

To exercise any of these rights, contact us at info@firstcounsel.law.

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Children's privacy

This site is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, contact us immediately and we will delete it.

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Security

We take reasonable measures to protect your information from unauthorized access, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure.

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Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of the site after changes are posted constitutes acceptance of the updated policy.

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Contact

If you have questions about this Privacy Policy, contact us at:

Email: info@firstcounsel.law
Website: firstcounsel.law